Giving an outright gift of cash and goods is not always the optimal choice when making a substantial gift to The Salvation Army. There are a number of creative giving options available, which, though at first may seem complicated, can easily be worked out to the benefit of not only The Army and those we serve, but to you and your loved ones as well. Often, by making a planned gift, you can reduce capital gains or inheritance taxes, retain income for life, secure an income tax deduction, and/or actually increase the benefit of your estate to your loved ones after passing away.